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April 19 2014

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Scratch Your Way To Bushier Brows

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Full brows are in this season (thank you, Proenza Schouler, Chloé, and Christopher Kane), but unfortunately, not everyone is blessed with bountiful arches. Pencils, waxes, and powders can work wonders at remedying puny growth patterns (or the unfortunate aftermath of an angsty, tweezer-happy youth). But if you’re looking for something more long-lasting, Browhaus has you covered. As an alternative to the blue/black inked perfection that comes to mind when you hear the words “permanent makeup,” the Asian import’s Brow Resurrection treatment is quickly gaining favor with brow-challenged New Yorkers. Here’s how it goes down: The signature treatment utilizes a patented weaving tool to gently scratch the skin’s surface in the shape of individual hairs, before coating said abrasions with a semi-permanent vegetable-based dye. Because each stroke is thicker at the root and tapered off at the end, like natural hair, the effect is believably three-dimensional. Don’t let the word “scratch” scare you off: A superior numbing cream and a handful of aestheticians who could just as easily be described as artists means minimal discomfort. The $1,500 price tag, on the other hand, is a greater deterrent. But with flawless results that can last up to two years, it’s really a pittance. Think of it as a versatile spring investment piece.

Strip/Browhaus, 56 Spring St., NYC, (212) 431-1121, www.browhaus-usa.com.

Photo: Luca Cannonieri / GoRunway.com

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