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A Rose By Any Other Name Is Less Sweet Than A Rose By The Name Of Prada

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With its striped stoles for Spring in the closets of the style set’s major players and its Fall show said and done, Prada is gearing up for its next big launch—which just so happens to be of the beauty variety. The latest addition to its much loved Infusion collection debuts next month and captures the sweet, floral essence of the one, the only, the rose. Following in the footsteps of Infusion d’Orange and Infusion de Tubereuse before it, Infusion de Rose is meant to make a mix of Bulgarian and Turkish rose the star of the fragrance, surrounding it with complementary and, on occasion, contradictory notes like essences of Italian mandarin, peppermint, Brazilian mate, and Laotian beeswax for a warm, honey-tinged undertone. If the intoxicating aroma doesn’t get you, the packaging will. Like its predecessors, Infusion de Rose’s other major selling point is a box you actually want to save once you’ve removed its contents; its design comes from a hand-picked fabric from Miuccia Prada’s vast textile archive. And what better way to capture the whimsy of the world’s most romantic flower than with Taiwanese-American illustrator James Jean’s “trembled blossoms” wood-nymph prints from the house’s Spring 2008 show? We never did get our hands on a piece of that collection, but hoarding this cardboard receptacle kind of makes up for it.

Photo: Courtesy of Prada

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