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August 29 2014

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Britney’s Subversive Endorsement Deal; Nicki’s Pastel Makeover; and More…

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If you noticed a few heavy-handed product placements in Britney Spears’ “Hold It Against Me” video, that was intentional. The pop star apparently took in close to half a million dollars in endorsement money to spritz herself with a bottle of Radiance, her own perfume, apply Make Up For Ever’s cream eye shadow, and tout a number of other consumer-friendly items while gyrating in front of the camera. [Stylelist]

Nicki Minaj has finally parted ways with the brightly streaked wigs that have become her signature of late. Instead, the R&B superstar has diverted her penchant for a crazy color palette to her makeup for the new issue of Blackbook magazine, in which she sports bright fuchsia lipstick and mega turquoise eye shadow. [Daily Mail]

We shared exclusive, John Galliano-drawn storyboards of Natalie Portman’s Sofia Coppola-directed Miss Dior Cherie commercial, and now the eagle has finally landed. Our favorite shot? The one of Nat in Audrey Hepburn-style black sunglasses, submerged in a bubble bath. Sofia, you’ve really outdone yourself. [Bella Sugar]

Minx has tackled the celebrity nail market by getting its highly designed overlays onto some of the most famous hands in the biz. So, where does the California-based company go from here? Straight to these A-listers’ manicurists, of course. The brand is partnering with the likes of Lisa Logan (Beyoncé, Mary J. Blige, and Queen Latifah) and Marian Newman (Givenchy, Vivienne Westwood, and Valentino) for eight-piece collaborative color collections. Up next will be offerings from Kimmie Kyees (Katy Perry and Rihanna) and Naja Rickette (Lady Gaga). [WWD]

Photo: Andrew MacPherson for Blackbook Magazine, March 2011

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