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September 3 2014

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Brown Is The New Blond

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“Balenciaga blond”—that perfectly platinum shade of bright flaxen that dominated at the Spring shows—seems to have fallen out of favor with the catwalking set. While Abbey Lee Kershaw is staying true to her Orlando Pita peroxide dye job, her icy-haired counterparts are switching it up. After Natasha Poly hinted at the chestnut change that was in the air at Givenchy last season, we have watched with relative awe over the past few weeks as Britt Maren and Emily Senko—both former blondes—turned up chocolate at Alexander Wang. Agnete Hegelund cashed in her platinum locks for a dark auburn that debuted at Couture and wowed at Rodarte as one of the only non-golden-wheat heads of hair to walk at the Mulleavys’ Midwest-inspired Fall outing. Even Ajak Deng’s platinum buzz cut—which was a signature at New York shows like Richard Chai, Nicole Miller, and Jen Kao—went noticeably missing in London, where she was back to her darker, natural color at Giles. But it wasn’t until we spotted Siri Tollerød at Fendi this morning that the brown-is-back movement really hit home. Not Siri! we thought when we saw the poster child for cornsilk white, Nordic strands sporting a dirty blond, bordering-on-light-brown look. “It’s hard to keep up,” Tollerød’s agent told us when we inquired about the transformation. After a bleach session with colorist Laurie Foley at Marc Jacobs two season ago, Tollerød has apparently embarked on a long grow-out phase in which the professionals at Ion Studio have taken her blond down a notch to blend in with her roots as they grow in. Words to the wise: Platinum makes for a pretty picture (and can skyrocket a runway career), but it’s brutal on the hair shaft. For Fall 2011, you’re better off brunette.

Photo: Matt Lever / Courtesy of Redken

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