Style.com
Subscribe to Style Magazine

It’s Texture Time

-------


When it comes to hair, the word texture is thrown around a lot. It’s typically used to describe that thick, rumpled, lived-in look that can only be achieved by negligence or an excessive styling effort that’s meant to appear effortless. But texturizing doesn’t have to involve deliberate bed head and a complicated cocktail of multiple products, thanks to two new releases from Shu Uemura and Bumble and Bumble. Both brands’ latest concoctions are texture-focused. Shu’s Yokan Craft—named after a jellylike Japanese dessert dating back to the twelfth century—is packed with green tea, honey, rice, and algae for a lightweight paste that creates piecey-ness, volume, and shine. “I love melting a little Yokan Craft with my blow dryer and then applying it to the tips of longer cuts to add separation, shine, and definition,” says Shu Uemura hairstylist Conrad Dornan.

As for Bumble’s Bb Texture (Un)dressing Crème, which officially launches next week but which we previewed backstage at Ruffian this season, it provides texture of a far more matte variety. The “dry moisture” gel-cream hybrid instantly adds volume and an appealing grit. When used on damp hair, it can speed up air-drying time and bring out natural waves, too, without looking too heavy. “If you want more volume and texture, use a diffuser to encourage waves and create that very nineties unfussy look,” suggests Bb stylist Rolando Beauchamp. “Even better, you can apply Texture the night before, then gather hair into a high topknot and sleep on it to add great, natural-looking waves.” Beauchamp has a few tips for the straight, languid-haired among you as well: “If you want more mass, put it on damp hair, especially at the root, then blow out with flat brush to quicken drying time and get a lot of fullness.” Commence personal test-drives at will.

Photo: Yannis Vlamos / GoRunway.com; Courtesy of

USER COMMENTS Comments
Beauty Insider