August 31 2014

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PFW Backstage Beauty Alert: Minx Madness


Minx has been grabbing headlines left and right in recent weeks. In addition to securing a U.S. patent on its unique method for applying non-liquid graphic films to nails (imitators, beware) and introducing a new collaboration series with super-manicurists like Lisa Logan (Beyoncé, Mary J. Blige, and Queen Latifah) and Marian Newman (Givenchy, Vivienne Westwood, and Valentino), the brand has been killing it backstage at shows like Dennis Basso in New York and David Koma in London. And its newfound role as newsmaker doesn’t look to be losing steam anytime soon. has just learned that Minx co-founders Janice Jordan and Dawn Lynch-Goodwin will be in full force at Gareth Pugh, at Thierry Mugler for Nicola Formichetti’s first womenswear collection for the house, and at Alexander McQueen—where, lest we remind you, the duo premiered one of Spring’s best manis: a copper patterned tip layered over a gold base that was inspired by look 26 from Sarah Burton’s runway debut. What will they come up with next? You’ll find out next week. (We know, we’re excited too.)

Photo: Clockwise from left, Luca Cannonieri / at Alexander McQueen, Sprin2011; Luca Cannonieri / at David Koma, Fall 2011; Courtesy of Minx

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