August 30 2014

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The Power Of Pink


As we’ve been flipping through modeling show packages for the upcoming round of Fall shows, familiarizing ourselves with different agencies’ rosters of girls, one particular card jumped out from the pack. But it wasn’t Charlotte Free’s chiseled cheeks and perfectly symmetrical features that made the 18-year-old newcomer stand out. It was her hair. “I go through color moods,” the fresh-faced L.A. native told us about her ombré magenta locks, which she’s been dyeing herself with a mix of Special Effects (in Virgin Rose and Cupcake Pink) and Manic Panic (in Hot Hot Pink and Cotton Candy) for the last few years. Discovered last fall at an arcade in Southern California while playing Bust a Move, the natural brunette—”it’s usually brown at the top, blond at the bottom with gold in between,” she says—was approached by a photographer who snapped a few pictures and sent them to IMG. She was on a plane to New York in December and managed to book two fairly impressive editorials her first day in town (look out for the slight, 5′ 7″ beauty in the February issue of VMan and Interview‘s March edition). Free’s dye jobs are now left to Keith Shore at Sally Hershberger Downtown. “He knows what’s up,” Free says of Shore, who uses her same hodge-podge mix of product, albeit with a lighter, more professional hand. As for why she chose to go pink and stay pink, it had nothing to do with fashion. “I was really unhappy, so I dyed my hair. And then I wasn’t sad anymore.” Words to live by in these bleak February days.

Photo: Courtesy of IMG Models



  1. emilyhoney says:

    I love Charlotte Free’s pink hair! I found a great DIY for Charlotte’s look on

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