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September 1 2014

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Illamasqua Does Toxic Beauty

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Since its launch stateside in 2009, Illamasqua has made a name for itself as the go-to brand for off-the-wall makeup, whether you’re in the market for a real-deal white foundation or a matte-black lipstick. There are, of course, more wearable offerings scattered somewhere in between (creative director Alex Box’s signature Box Red Lipstick is a real winner, as are her lip glosses and illuminators), but that’s beside the point. “If you hit the mark with everyone, you’re beige,” Box joked of the company’s off-kilter appeal when we caught up with her a few months ago to preview her spring launch, Toxic Nature, which debuts in April. The range features a predictable assemblage of crazy fun and classically beautiful colors in one pretty package with standouts that include mint green and lavender multipurpose Cream Pigments as well as a new shade of Box’s popular Precision Ink Gel Liner in Glister, a glimmering nude. (“It will revolutionize people’s makeup bags,” Box divulged of the corrector, highlighter, eyeliner, and lip liner in one that also happens to be the perfect tool with which to draw “cyber freckles”—a.k.a. faux sun spots à la the Chloé Fall show—as she demonstrated on our own visage). Our favorite piece of the puzzle, though, is the nail varnishes, which include four new shades packaged with the pre-existing Gamma, a neon orange. As we ease into Fall’s idea of embracing statement-making neutral lacquers over the more garish bold and fluorescent hues that have dominated the nail market of late, Purity, an opaque peach, is really calling to us. A thin line of the shimmering acid lime, Radium, across the tips should help ease the transition.

Photo: Courtesy of Illamasqua

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