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March 11, 2011 3:47 pm
“It’s color and skincare all in one,” Bite Beauty founder Susanne Langmuir explained of her new natural makeup brand when we met with her in anticipation of its launch a few months back. The concept is a familiar one in this era of fusing natural cosmetics with anti-aging benefits. But Langmuir, who also started Sula beauty, is charting new territory with Bite, as it boasts a completely lip-specific lineup infused with the powerful antioxidant red-wine resveratrol—a first for the category. “Lips have been a missed opportunity for food-grade products,” she says. “I love Whole Foods, but I don’t want to shop there for cosmetics.” While the natural-goods purveyor now sells a wide selection of good-for-you foundations, blushes, eye shadows, and mascaras, you’re hard-pressed to find a vivid red lip stain or a hot fuchsia lipstick among its offerings. And vivid is the key word here. Like much of its competition, Bite uses only organic shea and fruit butters without the use of polybutenes and petroleum byproducts, but Langmuir has managed to source vibrant colorants that are all food grade for her latest venture. The Lip Rouge is as crimson as it appears in its pot and can be worn sheer on mouths or cheeks or built up for more opacity, and our personal favorite, the High Pigment Matte Pencil, comes in six shockingly bold colors. Luminous Crème Lipsticks, Lip Shines, and Sheer Balms round out the offerings. The fact that you will ingest a fraction of whatever pigment you put on your pout is inevitable; knowing that your products are actually good enough to eat makes that fact a bit easier to digest.
tags: Bite Beauty, Makeup, Susanne Langmuir
