The first Earth Day took place on April 22, 1970, and was organized as an environmental “teach-in” with scholarly debate. Since then, the annual holiday has gotten a bit sexier. Hippies, vegan rock stars, eco-celebrities, and green-minded types now embrace April 22 (or the entire month) as a chance to pay respects to the planet while also enjoying some sustainably good times. With that mind, we rounded up the ten best Earth Day beauty deals, worthy causes to support with a click, and tree-planting festivities to help make it easy to be green come Friday.
Tickets are sold out to the second annual Origins Rocks Earth Month concert with Train tonight, but the gig will be streamed live at 8 p.m. and rebroadcast tomorrow on Origins’ site to extend the global celebration. As added incentive to tune in, Origins will plant a tree through its partner American Forests: Global ReLeaf on behalf of every viewer.
Here’s a good reason to prune your potions stash on April 22. Bring any skincare product from any brand into any Origins store and you’ll receive one of its full-size, paraben-free cleansers. The tubes are made with limited-edition graffiti-designed packaging that’s derived from 30 percent post-consumer plastics with caps crafted with 100 percent recycled plastics.
Click here to find a location near you.
Just Say Yes
The Yes To brand (Yes to Carrots, Yes to Cucumbers…) is taking 25 percent off their antioxidant-rich skincare goods when you shop online from now until April 24. We’re partial to the new Yes to Tomatoes Roller Ball Stick—a genius penlike tool that clears up acne and redness (plus delivers a mini massage). Enter the code “EARTH” at checkout.
Yes to Tomatoes Roller Ball Stick, $9.99, www.yestocarrots.com.
Plant Yourself Here
Through its partnership with The Nature Conservancy’s Plant a Billion Trees campaign, Lavanila Laboratories will plant one sapling for each fan who “Likes” their Facebook page on April 21 and 22. It’s an extra push beyond its ongoing promise to grow a tree for every purchase made on their Web site; should you want to do some shopping, we suggest the new Healthy Sunscreen SPF 30 Body Cream formulated with skin-protective green tea.
LaVanila Healthy Sunscreen SPF 30 Body Cream, $38, www.lavanila.com.
More to Like
And speaking of Facebook, eco model and cosmetic founder Josie Maran will donate $1 to the Women’s Earth Alliance for every person who “Likes” the Josie Maran Argan Oil page on Sephora.com through May. Also worth checking out: Maran’s short video homage to the nourishing elixir, and her new Earth Day Kit filled with her most popular makeup in universally flattering shades (it goes for $48, but on April 22, it can be yours for just $22).
Sustainable Skin Pampering
The Spa @ Equinox on the Upper East Side is set to unveil a new Tata Harper Facial on April 22 to coincide with Earth Day. The 60-minute organic treatment ($175) softens and brightens the skin with serums, creams, and unique steam sachets filled with calendula and other herbs from Harper’s famed Vermont farm.
For more information or to book an appointment, cal, (212) 249-3917 or visit www.equinox.com.
In the Bag
Bliss’ cloth bags are keepers—and to prove it, shoppers can bring their used totes into any spa from now until April 24 and fill it to the brim with new products from Bliss and Laboratorie Remède to receive 20 percent off the total. The only question is, how many jars of The Youth As We Know It Moisturizer can you cram inside?
Hair on a Mission
We love ION Studio for many reasons: The sustainable salon is constructed entirely out of recycled and green materials, powered by wind, and run by a charming trio of Italian stylists who coif hair to perfection. Here’s another one: On Earth Day, the salon will donate 10 percent of the cost from all haircuts to the Natural Resources Defense Council, an environmental conservation agency.
Birchbox, the subscription beauty sampling service, has teamed up with ecofabulous.com founder Zem Joaquin to create an Earth Month Edition. The recycled box features Joaquin’s curated eco favorites including Weleda’s Wild Rose Smoothing Facial Lotion and Suki’s Exfoliate Foaming Cleanser. As an extra perk, all shipping will be offset by Carbonfund.org and 20 percent of profits from full-sized purchases through May 13 will benefit Global Green USA.
Hold a Candle
Aveda has been a green pioneer since its early days. This year, it’s launching a limited-edition Light the Way Earth Month candle with 100 percent of the $12 purchase price going toward micro-grants to obtain clean and safe drinking water in more than 30 countries. The lavender-infused soy candle is available through the end of April (and makes a thoughtful hostess gift).
Aveda Light the Way candle, $12, www.aveda.com.