And the FiFi Goes To…-------
The Fragrance Foundation’s annual FiFi Awards have gotten exponentially more glamorous as celebrity fragrance has become an increasingly important revenue generator for the perfume industry. Usher made reporters blush last year when he accepted his Fragrance Celebrity of the Year Award for his eponymous scent, and last night it was Fergie and Halle Berry who added some star power to the proceedings. Wearing her new-for-summer eau, Outspoken Intense, and a custom-made Max Azria gown, Fergie took home the New Fragrance Celebrity of the Year award for her debut scent for Avon, Outspoken. “I’m already working on a third,” the blonder-than-usual Black Eyed Peas front woman told us. Berry, who was whisked past press and hurried inside wearing a black cutout gown, nabbed the Fragrance Celebrity of the Year award for her iris, neroli, peach, and vetiver scent, Reveal.
Mary J. Blige also made a cameo at Lincoln Center to celebrate her Sales Breakthrough of the Year honor for My Life, the Carol’s Daughter flacon that sold 60,000 bottles in less than five hours when it debuted on HSN last summer. Blige, too, has her foot on the gas as far as fragrance plans go. Blossom, which she was wearing last night, is due out in August and will also make its debut on HSN. “We must be on a roll with this fragrance thing,” she said.
Other winners included Gucci Guilty, which topped the Women’s Luxe category; Balenciaga Paris, which took home the Women’s Specialty Luxe prize; and Six Scents: Series 3, which was named Indie Brand of the Year. As for the FiFi’s latest category, the Consumer’s Choice Award, Victoria’s Secret Bombshell and Bath & Body Works Twilight Woods for Men came up big. The people have spoken.