August 30 2014

styledotcom Guess which designers are skipping #NYFW for Hollywood:

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EXCLUSIVE: The Flowerbomb Fountain Overfloweth


Attention, Flowerbomb fans: This month, Viktor & Rolf will debut a whole new way for you to love their tea, bergamot, jasmine, freesia, rose, and patchouli fragrance. Introducing the Flowerbomb service station, a high-concept device that launches at Nordstrom stores in the coming weeks. The idea is pretty straightforward: Bring in your new deluxe refillable grenade-shaped flacon, align it with the perfume luge’s spout, and reboot your supply of the eau on the spot. Simplicity aside, however, the Dutch designers were compelled to make a short film to help elucidate the process (read: get you real pumped up about the prospect of a perfume pit stop). Directed by fashion photographer-cum-video artist Barnaby Roper (he of i-D, Dazed & Confused, SHOWstudio, and fame), the film stars the designers themselves alongside the contraption in a particularly profesh turn in front of the camera—”there was an acting coach!” Rolf divulged. Click above to be spellbound by the “enchanted fountain.”

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