It’s official: Blondes do not in fact have more fun. That seems to be the message Hollywood is sending, as a slew of its biggest names have ditched their flaxen locks for ginger hues of late. Just when we thought Blake Lively’s golden auburn at the Time 100 Party last week was the pinnacle of the emerging trend’s dominance, Scarlett Johansson went a fiery shade of comic book-heroine red for the White House Correspondents’ Dinner this weekend—fitting for a starlet about to get prime screen time in next year’s Avengers. This is not the first time ScarJo has embraced the coppery shade, having gone strawberry blonde two summers ago after a stint as a brunette. But this deep cherry incarnation is certainly a first. Can you get behind it?