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July 29 2014

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Salma Hayek, The Beauty Range

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News of Salma Hayek’s inevitable entrée into the beauty industry has been germinating for some time, but today comes official word that it is indeed happening—and soon. This August, Hayek’s 100-piece color, skincare, hair, and body range will debut at a CVS store near you. Yes, we said CVS. Nuance, as the collection is called, has been produced for the mass market despite Hayek’s close ties to luxury conglomerate Pinault-Printemps-Redoute (her husband is PPR chief executive officer François-Henri Pinault). But don’t get it twisted; this is not your average drugstore line. “I wanted to make simply the best product and give everyone access to the good stuff,” Hayek says—and she knows all about said good stuff. A beauty junkie who swears that her line-less 45-year-old faces is the result of diligent application of creams and salves—not needles and vials—is from a skincare-formulating family: Her grandmother was a cosmetologist and Hayek grew up slathering Native American and Mayan remedies onto her skin. She brought that knowledge to her products, which feature ingredients like tepezcohuite, a tree bark native to southern Mexico and Brazil that regenerates red blood cells and acts as a seriously potent antiaging agent. And Hayek’s not just the creator of Nuance; she’s its best spokesperson. We had the pleasure of lunching alongside the petite brunette this week (she at one table, us trying not to stare at another), and after catching one glimpse of her enviable complexion, we’re pretty sure we’ll have whatever she’s having. The fact that it will only cost between $7.99 to $19.99 a piece makes it that much more appetizing. [WWD]

Photo Larry Busacca / Getty Images

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