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April 21 2014

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The Justin Bieber Beauty Empire Grows Ever Larger; Erox Cometh; And More…

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First came the nail polish line with O.P.I., then the scented dog tags at Wal-Mart, and now Justin Bieber is launching a proper women’s scent called Someday. Yes, there is a removable charm attached to the bottle. [WWD]

It looks like Jennifer Lawrence has pulled a Carey Mulligan. The once tawny-maned Winter’s Bone star has gone brunette for her latest role in the highly anticipated first film from the Hunger Games franchise. [The Hollywood Gossip]

Penélope Cruz is tired of people complaining about a smile line here or some crow’s feet there. “When I hear a woman who is in her early 30s is worrying about growing old, I just want to slap her. I just don’t like how women complain about growing old. When I’m 80, I want to look in the mirror and see an 80-year-old woman,” the Spanish stunner says. [Monsters & Critics]

“Decoration, architecture, and fashion” are what inspire Chantal Roos. The creative force has teamed up with Diane von Furstenberg to make the designer’s name as synonymous with beauty as it is with fashion, and it all starts happening in October, when DVF’s fragrance—the first in a series of launches—debuts. We’re visualizing a high-concept, wrap dress-inspired perfume flacon. [WWD]

CrowdGather, a company that specializes in working with and improving online communities, has been inspired by the Internet (and sex) for its first fragrance endeavor, Erox. A unisex eau created with synthetic human pheromones that will be marketed and sold online only this summer, it promises to “excite” both genders once spritzed on. Twitterers, start preparing your 140 characters. [Forbes]

Photo: Robert Marquardt / Getty Images

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