Eau De Mercedes, Madonna Mellows Out, And More…

After 125 years in the automotive business and countless seasons as the sponsor of fashion weeks across the globe, Mercedes-Benz is getting into the beauty game. The king of German engineering just announced that it will launch a collection of fragrances next year, presumably called the F-Class. [Scented Salamander]

Serena Williams didn’t just creative-direct her new Glam Slam nail polish collection for OPI; she’s apparently playing spokesmodel as well. The tennis ace sported glittering purple tips at Wimbledon yesterday, with an accent nail painted in shimmering silver. [Hollywood Life]

A recent paparazzi pic of a bare-faced Madonna seems to indicate that Madge is putting the brakes on her line-erasing, skin-tightening schedule. That’s right, dear readers; the 52-year-old has indeed been spotted with visible crow’s feet—which, it should be pointed out, is perfectly normal. [Daily Mail]

A gum that can make you more active, help you focus, and make you prettier? It’s on sale as we speak in Sweden. [Fox News]