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July 29 2014

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Seeing Red At The Miss USA Pageant

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At last night’s 60th annual Miss USA pageant, beauty was the name of the game. But not beauty, as in the spray tans, gratuitous smoky eyes, newscaster blowouts, and debatably enhanced décolletages that have colored the event since it was acquired by Donald Trump and moved to Las Vegas. We mean beauty as in beauty sponsorships: Among the brands to sign on in support of the event were OPI (co-founder Suzi Weiss-Fischmann was also a judge), Rain Cosmetics, Farouk Systems (of Chi straightening iron fame), and Australian Gold tanning products, which provided a great photo op of the contestants slathering each other with lotion (hello, ratings spike). Only a hair sponsor was missing—which is strange, as auburn strands turned out to be the star of the show (red hair: so hot right now). Dubbed “Poison Ivy” during the telecast for her ginger locks and dramatic, sparkling green evening gown, 21-year-old Alyssa “Miss California” Campanella took home the crown and admitted that while she originally dyed her hair red for an acting role six years ago, it “really brought out the true Alyssa Campanella.” In an interview after the show on Bravo’s Watch What Happens Live, she added that she was pretty sure there hadn’t been another red-haired Miss USA since Brooklyn’s Jackie Loughery won the debut contest in 1952.

Despite not being a blonde—a veritable requirement in the Golden State—Campanella did California proud: She endorsed the legalization of medical marijuana when Real Housewife of New Jersey (and fellow redhead) Caroline Manzo asked her about her stance on the issue during the broadcast. We’re looking forward to hearing more of Campanella’s political opinions as she carries out her term with the tiara; here’s hoping she doesn’t have a nude photo scandal hiding in her closet.

Photo: Getty Images

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