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July 23 2014

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Trend Alert: Beauty For The Boys

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While perusing the Spring 2012 menswear shows in Milan and Paris over the past few days, we noticed a surprising trend: lipstick. Makeup for men isn’t necessarily a new phenomenon. Jean Paul Gaultier famously launched a collection of eye pencils under his Monsieur line a few years back, and nail companies like Manglaze capitalized on guys’ inner desire to play with lacquer long ago. But other products—lipsticks specifically—have yet to cross over. Until now. Makeup artists Stefania Caramelli and Alessandra Casoni painted models’ mouths a powder-y shade of white/blue at Scott Sternberg’s Band of Outsiders Pitti presentation in Florence, and Israeli born Central Saint Martins grad Ehud Joseph showcased a sunny yellow lip at his show in Paris last night. Is this the beginning of pout perfectors for the boys? Unclear. But things do seem to be moving in that direction; last week we were introduced to a new skincare line called Recipe for Men that includes a Concealer (in three shades!) among its complexion enhancing offerings. You tell us.

Photo: Filippo Fior / GoRunway.com; Kristy Sparow / Getty Images

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