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July 29 2014

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Advantage, Argan Oil

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Argan oil definitely possesses a certain “what can’t it do?” quality—just ask Josie Maran. The model turned beauty mogul has built an entire brand around the multipurpose Moroccan elixir that includes everything from argan-infused sunscreens and illuminators to eye shadows and cream color sticks. Next on her list is a little something Maran has dubbed the R.E.M. Pen—or Rapid Eye Makeup Pen. The versatile, dual-ended wand contains her Argan Gel Liner with a pointed brush on one side and a coordinating shade of Argan Eye Shadow with a sponge tip on the other for totally tote-able lid layering wherever you go. While all six shades are completely devoid of parabens, sulfates, petrochemicals, and phthalates, they are most definitely formulated with essential fatty acid-rich argan for a creaseless and long-lasting finish. And so argan’s “what can it do” list gets ever longer.

Photo: Photo: Courtesy of QVC

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