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September 3 2014

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Honoré Des Prés, Jar Heads

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After bowing at Bergdorf’s in 2009, Honoré des Prés has gone out if its way to endear itself to the American perfume-wearing public. Not that it needed to try very hard; the Ecocert-supported organic fragrance line helmed by scent star Olivia Giacobetti burst onto the scene with five totally unique, totally natural eaux that you needed to do little more than smell to become a fan of. In a creative marketing move, the brand decided to call its second release—a trio of perfumes featuring star notes of coconut, carrot, and tuberose—the I Love New York range; it debuted last fall with each flacon adorably housed in a classic bodega-style coffee cup. For its next trick, Honoré des Prés has chosen to hark back to its French roots and pay homage to the city of its inception: Paris. Les Verrines d’Honoré, a new packaging concept that went on sale at Colette back in May, puts more affordable 50 ml bottles of four original hits inside—get this—jam jars. On offer are new concentrations of old favorites like Sexy Angelic, the popular gourmand with hints of marzipan and hemlock; Nu Green, a crisp spring scent with a tinge of fresh mint and tarragon; Chaman’s Party, which is smoky, woodsy, and heavy on the patchouli; and the fresh, citrusy Honoré’s Trip. As was the case two years ago, the scents sell themselves, no gimmick required. But just try to resist the lure of those adorable glass vessels made famous by brands like Bonne Maman. It’s customary in France to fill them with fresh cut flowers once the flow of sweet marmalade has subsided, a tradition we fully plan on adopting when they hit our shores in September.

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