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August 30 2014

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Julia and Christy, “Too Perfect”; First Look: Emma Watson, Fragrance Face; And More…

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Overly airbrushed ads from Lancôme, featuring Julia Roberts, and Maybelline, featuring Christy Turlington, have been banned in the U.K. under the contention that the women’s too-perfect complexions were misleading to consumers. Apparently, in order to compare and contrast Roberts’ ad image with her actual countenance, Britain’s Advertizing Standards Authority (ASA) had to use red-carpet photos as the Eat, Pray, Love actress’ contract with the L’Oréal-owned brand stipulated that no un-airbrushed pictures of her could be released. Now that’s star power. [Jezebel]

Yet to be scrutinized by the ASA is Lancôme’s just released print campaign starring its newest face, Emma Watson, who fronts the brand’s Trésor Midnight Rose fragrance. [Grazia]

Allure has officially entered the world of e-commerce. The “Beauty Bible” has inked a deal with Beautybar.com to give readers the opportunity to learn about products on its Web site and then click-to-buy through a redirection to the Amazon-owned Web shop. [Beautybar.com]

Advice from beauty editors is well and good, of course, but more and more women are looking to product wisdom from their peers, if the review-generating site Makeup Alley’s 1.1 million subscribers is any indication. [NYT]

Photo: Scope Features / Daily Mail

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