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April 19 2014

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Narscosmetics.com, Fully Reloaded

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Today marks a new day for NARS Cosmetics as it reintroduces itself to the wild world of the Web with a new online destination. Most exciting about the redesigned site are two new sections created to help enhance your shopping experience. Now when you peruse the brand’s products, like its Pure Matte Lipstick for instance, you not only get a run-down of ingredients, but also a bevy of additional information. Including new section number 1, François’ Insight, (“a matte lip is very modern, whether nude or deeply pigmented. Try a color close to your skin tone for a universally flattering look,” Mr. Nars expounds). And new section number 2, Artist Tips, which highlights the fact that the slanted shape of these slim tubes makes for easy lining as well as filling. Another reason to get clicking? The digital portal is already offering early fall releases, including a new addition to the Pure Matte Lipstick family, Mascate (a to-die-for brick red), and Galion, a dark and moody slate gray nail lacquer. François’ insight on that one? “It lends edginess to any look.”

Photo: Photo: Courtesy of Nars Cosmetics

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