The Odacité Of Hope For Better, Natural Skincare-------
California has always been ahead of the curve when it comes to promoting a healthy lifestyle—from propagating juice cleanses to birthing the slow foods movement. Its contribution to the burgeoning freshly made cosmetics trend is no exception. “Cosmetic chefs” David Parker and Margaret Skarin whipped up the Body Deli in Palm Desert back in 2002, and Los Angeles now lays claim to the Detox Market, home to Odacité, the freshly made organic skincare line launched in 2009. The brainchild of Valérie Grandury and Romain Gaillard—both Golden State transplants by way of France—the goal with the eight-piece line was simple: “to do something that was as clean as possible but that actually worked and didn’t look horrible,” according to Gaillard, a Silicon Valley dropout who teamed with Grandury in 2008 when she was recovering from breast cancer. “[Valerie] came up with the idea,” he explains. “She started studying the healing power of plants, and was making her own skincare. I tried to convince her to start a brand, but she wasn’t sure; I told her that we needed the audacity to do it. That’s where the name comes from.”
A successful online business followed, in which small batches of the range’s aloe vera-based best-sellers, like its Jojoba Beads Exfoliant, and vitamin E, carrot oil, white tea, and rooibos-infused Night Time Repair Serum were shipped from SoCal to customers as far as Brazil and Japan. Before long, Gaillard and Grandury were playing curators. “A lot of people were coming to us to find out what kind of natural shampoo and fragrances they should use with our products, and we didn’t know. So we started doing a lot of research to find brands that we liked.” Enter the Detox Market, which was originally intended to be a pop-up shop featuring their discoveries when it opened last year in Venice Beach. It’s been there ever since. The store features one brand per category, like Rare Elements haircare, Acquarella’s nontoxic nail polish, Honoré de Prés’ organic perfumes, and of course the entire, preservative-free Odacité line. “The products are stored in cosmetic fridges—like wine cellars—which doubles the shelf life,” Gaillard says, although risking an overdue sell-by-date isn’t an issue. “We typically sell out of product within a month.” (Once products arrive home, they last about six months when stored in a cool, dry place.)
Now, Gaillard and Grandury have expansion on the brain. Their Garden Spa just opened this week behind the Detox Market, featuring Odacité treatments with standout ingredients like the vitamin C-packed Kamu Kamu berry, and another L.A. Detox Market with space for services, including Rare Elements hair treatments, is in the works; ditto a retail shop in San Francisco. As for a presence on the East Coast, we’ve got our fingers crossed that the duo has the audacity to open a New York outpost soon.
The Detox Market, 1524 Abbot Kinney Blvd., Venice, CA; (310) 909-7277.