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April 21 2014

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Anthropologie Gets Curious About Flowers

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Since focusing its detail-oriented energy on beauty last fall with an in-store apothecary, Anthropologie has established itself as more than just a destination for gorgeous sheet sets, garden party-appropriate dresses, and antique-inspired dressers. It’s also become a source for well-edited grooming products with a particular flair for scent. After a collaboration with bespoke fragrance favorite Le Labo, a selection of niche and novel flacons followed, pairing up-and-comers like Brooklyn’s D.S. & Durga with iconic brands like Annick Goutal. For its latest trick, the retail chain has debuted Floral Curiosities, a new partnership with perfumer Ineke Rühland. The underlying idea of the four-piece collection is to bottle the essence of rare botanicals. Angel’s Trumpet’s peach-colored blooms have been blended with refreshing notes of honeydew, Seville orange, cinnamon leaf, and allspice. Briar Rose, the thorny bush turned powdery scent, has been combined with black raspberry, bitter almond, and cacao absolute essences. Poet’s Jasmine’s white-petaled clusters inspired a herbal citrus eau, with hints of star anise, rosemary, and absinthe. And the orange flowers of Scarlet Larkspur have been reimagined as a floral oriental fragrance with notes of claret wine, nutmeg, saffron, and amyris wood. As to be expected, each is packaged in a bottle that happens to look fabulous perched atop of a shabby-chic vanity.

Photo: Courtesy of Anthropologie

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  1. hautelaw says:

    i always look forward to going into anthropologie. can’t wait to try out this scent!

    http://kimchicsisters.blogspot.com/2011/08/honey-dew-melon.html