Davines Debuts Its Own Must-Have, Multipurpose Oil
ROUCOU (ru-ku) / n. / 1. / An oil extracted from the hairy, spindly fruits of the achiote, or Bixa orellana, a bushy evergreen shrub with origins in the Caribbean and Amazonian regions; / n. / 2. / Also known as bija by the Caribbean Indians, referring to a body paint created from the achiote fruit’s crushed crimson seeds thought to have magical properties; / n. / 3. / A medicinal pulp used as an insect repellent that doubles as a soothing salve for cuts, burns, and blisters when mixed with its own seeds; / n. / 4. / Rich in pro-vitamin A and beta carotene, a natural skin illuminator for dull complexions and a smoothing agent for dry hair, e.g., “Repel frizz, lackluster skin, and pesky mosquitoes with roucou oil.”
Try it: Davines OI/OIL, $39, www.davines.com.