EXCLUSIVE: Mariacarla Is Dahlia Noir-------
Since Hubert de Givenchy first introduced Interdit, the spicy floral eau he created for Audrey Hepburn in 1957, his legacy has inspired a long list of successful fragrance franchises. Legions already swear by Givenchy’s Irresistible and its jasmine and tea-tinged Ange ou Demon. But the house’s reigning creative director, Riccardo Tisci, has yet to put his personal stamp on a perfume, despite making the label’s fashion shows the hottest ticket in Paris. After six years on the job, he’s finally making his beauty debut with the release of Dahlia Noir. Billed as a “couture” fragrance, “a return to the roots of exceptional French perfumery and absolute luxury,” the scent is reminiscent of the rare, dark-petaled bloom after which it was named and boasts powdery notes of iris, mimosa, and rose with a warm base of sandalwood and patchouli. It just hit shelves today, along with a scented candle, perfuming bath gel, moisturizing body milk, and a lighter “skin dew.” Accompanying the launch is a cinemercial directed by Fabien Baron and starring Givenchy muse Mariacarla Boscono, premiering tomorrow on www.dahlia-noir.com. “It was like the first big project at the start of anyone’s career when the anticipation and enthusiasm are so great,” Boscono says of the shoot that took place in Prague. “The final results are absolutely gorgeous,” she adds—a real compliment considering the catwalker reportedly hates to look at herself in pictures. Judge for yourself in the premiere of this behind-the-scenes teaser.