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July 31 2014

styledotcom 12 celeb-inspired looks, and where to buy them: stylem.ag/1pqIaCM pic.twitter.com/DbiSNzNsXD

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Game, Set, Braids; Quantifying Beauty; And More…

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Electric nail lacquers ruled Wimbledon, but it looks like the emerging beauty trend at the U.S. Open, which is now under way, is long braids. They’re fashionable and functional. [NYT]

Dove is teaming up with MTV to launch Dove.MTV.com, which will feature DJ Jessica Who, DJ Chelsea Leyland, and DJ Diamond Kuts and their tips on fashion, music, pop culture, and beauty—specifically Dove’s new line of Go Fresh Rebalance Deodorant and Body Mist. [WWD]

Meanwhile, in spokesperson news, famed Brazilian skincare brand Clinica Ivo Pitanguy has pegged 80-year-old model Carmen Dell’Orefice to front its new Triple Action Hydra Serum, which is fitting considering Dell’Orefice attributes her radiant complexion to one simple beauty secret: “moisturize, moisturize, moisturize.” [WWD]

Add this word to your growing beauty lexicon: “pulchronomics,” i.e., the economics and quantification of beauty. In his new book, Beauty Pays: Why Attractive People Are More Successful, University of Texas labor economist Daniel Hamermesh explains that below-average-looking females earn 12 percent less than their attractive counterparts.” [Forbes]

Photo: Getty Images

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