August 30 2014

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Lancôme Gets All Dolled Up


I try not to play favorites when it comes to products because a big part of my job is to remain open to the countless new lipsticks, blushes, face cleansers, shampoos, and the like that cross my desk on a daily basis. But there are, of course, certain things that have secured permanent places in my makeup bag. Lancôme’s Hypnôse Drama mascara is one of them. As the brand’s artistic director of makeup, Aaron De Mey, pointed out as he swiped stroke after stroke of it onto models’ lids backstage at L’Wren Scott’s Fall show, a “luxurious expensive” lash requires a a dramatic, almost sixties feel—”otherwise, what’s the point?” The slender, curved tube has been my go-to ever since our conversation; panic actually sets in when my supply of the dark, glossy pigment runs out. The last time this happened was a few months back, the same day, ironically, that I was scheduled to review Lancôme’s Fall offerings, which happen to include a new iteration of the trusted original. Hypnôse Doll Lashes employs a patented fiberShine formula that coats, sculpts, curls, and volumizes each individual lash. While it doesn’t thicken quite as well as Hypnôse Drama, it makes up for it with a crazy lengthening ability thanks to a newly designed conical brush tip that allows you to easily maneuver around the little hairs on the inner corners of the eyes and amplify the longer hairs on the outer corners. The result is a flirty, wide-eyed look that is, well, doll-like.

Photo: Courtesy of Lancôme

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