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July 30 2014

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London’s Favorite Nail Brand, Now Available Stateside

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We stumbled upon London’s Nails Inc. in 2009 when the ten-year-old brand brought a limited selection of holiday lacquers to Henri Bendel. One look at its impressive shade range and festive limited-edition bedazzled caps and we knew this line would kill in the States if it managed a full-scale launch. Thea Green, a former fashion editor at Tatler and the brains behind the company, apparently had the same thought. This month, Nails Inc. lands at Sephora. With over 40 different polishes named after London destinations—Carnaby Street is a canary yellow and Bloomsbury Square is a mixed purple glitter—the collection of brights, metallics, and crackle colors is the latest and greatest addition to the beauty emporium’s ever-growing nail arsenal. So, what sets Nails Inc. apart? The cool colors that Green custom-mixes for London fashion shows like Issa, David Koma, PPQ, and Julien Macdonald, and launches at a pace of four new lacquers every six weeks. (Recent additions include a hybrid glitter-crackle varnish and a holographic topcoat, and a line of magnetic polishes due out this fall.) The brand is in over 60 nail salons  in the U.K., where manicurists perform signature treatments and a wide array of nail art, so the arrival of the product line is really only the beginning for Green and co. in the U.S. “We’d love to open nail bars here,” she told Style.com. Stay tuned.

Photo: Courtesy of Nails Inc.

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