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April 16 2014

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Paperself’s Fringe Festival

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When Sephora’s latest store opens in two weeks in Manhattan’s Meatpacking District, it will reportedly be unlike any of its other outposts. While most of what awaits shoppers is being kept under wraps, we know of one brand that will be carried exclusively at the beauty emporium’s new location: Paperself. The London-based design firm, which specializes in furniture and lighting made from paper and cardboard, has recently begun applying its laser-cutting prowess to faux lashes. To be expected, these are not your average falsies; rather, all four styles are intricately designed miniature pieces of art inspired by nature and selected for a specific symbolic meaning. The Peacock design represents luck; the Deer and Butterfly model stands for freedom; Peach Blossoms are for love; and Under the Sea—an assemblage of fluttery seahorses, starfish, and coral that was designed in collaboration with London-based DJ duo the Broken Hearts—signifies secret treasure. Apply the full set for high-powered drama or simply adhere the smaller size to the outer corners of your eyes for a dose of flirty fun. Consider it an avant-garde way to take fall’s lash trend to a whole new level.


Paperself False Lashes, $17 for small lashes, $19 for full lashes, www.sephora.com.

Photo: Courtesy of Paperself

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