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July 30 2014

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Point, Shoot, Eye Shadow

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Cream eye shadow was something of a staple at the Fall shows, where makeup artists used it to create washes of color that ranged from sheer finishes, like Lucia Pieroni’s greasy brown lids at Rochas, to the kind of opaque iteration Peter Philips employed at Chanel. But Shiseido’s makeup artistic director, Dick Page, took it one step further, devising a 12-piece range of Shimmering Cream Eye Colors inspired by his personal passion for art, and breaking them out at Narciso Rodriguez, Sonia Rykiel, and Michael Kors. “I began, as I always do, with my photography,” he says of the line. “Sometimes I lift just one element of the photograph and use that as my primary idea; sometimes it’s the overall feeling of the photograph,” Page explains. The cross pollination of his still images and makeup resulted in shades like Techno Gold, a brilliant gilded yellow that pays homage to a metallic blanket thrown over a motorcycle that Page snapped in Tokyo; Sable, shown above at Michael Kors, a glistening taupe that’s meant to resemble an extreme close-up of a piece of fur; and our personal favorite, Meadow, a glowing beige reminiscent of the wheat field that grows behind Page’s home in Long Island, which he often captures on film. A special formula that boasts a jewel-reflecting powder ensures that the pigments appear as radiant and dewy at the end of the day as when they are first applied, and a patented emulsification technology ensures that there is zero creasing, which means none of that crepe-iness some lesser cream colors can leave behind. The best part, as far as we’re concerned, is how easily the shadows can add a sense of luxury to your makeup. Simply dip your fingertip into the pot, pat on, and diffuse out. Talk about instant gratification.

Photo: Luca Cannonieri / GoRunway.com

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