August 20 2014

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Aesop In Nolita: Officially Open For Business


There are a slew of beauty openings headed for New York this month. Benefit Cosmetics’ Manhattan flagship and Sephora’s new Meatpacking location are still a few weeks away (more on those in a bit). But Aesop’s 232 Elizabeth Street “pod,” as the small concept store is endearingly referred to, is officially open for business, and it’s a great sign of what’s to come later this fall from the company’s larger sister stores on University Place and Bleecker Street. With walls comprising 400,000 hand-torn pages of The New York Times, Aesop’s 41st standalone destination features all of the line’s fixtures. Its Parsley Seed facial collection is conveniently located next to the Classic range, which is right alongside haircare while perfume and specialty offerings—like its aluminum-free deodorant and Aesop Animal pet wash—adorn the opposite wall. Then there’s the gigantic farm sink where employees can physically demonstrate the efficacy of each product, like the brand-spankin’ new Parsley Seed Facial Cleanser, which uses lactic acid to gently exfoliate. The Nolita outpost will also host the debut of the New York Kit, a limited-edition travel-size case with miniature versions of Parsley Seed favorites. The shop is a hop, skip, and a jump from where Rag & Bone presents, so if you need to stock up on your Rinse Free Hand Wash post-show, it’s well worth a visit. There’s some good news for those of you who live outside the city, too: Starting September 12, Aesop will officially launch its U.S. e-commerce site.

Aesop Nolita, 232 Elizabeth Street, N.Y.C.; +1 877 60 AESOP.

Photo: Courtesy of Aesop