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Balenciaga Brunette?


For the past few seasons, coiffing star Guido Palau has opted for icy flaxen strands at Nicolas Ghesquière’s presentations, prompting us to coin the specific shade of cornsilk colorist Christophe Robin frequently facilitates for him “Balenciaga blonde.” Last Spring, Milou van Groesen, Britt Maren, and Kasia Struss got the lightening treatment, and Palau opted to transform Aline Weber, Kori Richardson, and Lisanne De Jong for Fall. But at Ghesquière’s Spring show yesterday, the hair color palette seemed to have gotten darker—a point that was hammered home when a previously white-blonde Struss took the runway as a brunette. “Kasia just looks tougher with the brown hair,” Palau said, confirming Struss’ spur-of-the-moment dye job. “It’s a little more boyish.” To balance out Ghesquière’s “highly designed, very modern” clothes, Palau wanted to keep strands simple, so in addition to taking Struss a few shades darker, he prepped every model with Redken Guts 10 Root Targeted Volume Spray Foam to create a textured, worn-in look before breaking out his shears and giving seven girls long, layered bangs on site to bring a “super-cool” element to the style. So, have we seen the last of Balenicaga blonde? “It never goes out of style,” Palau assured us of the color’s inevitable return. “It can be romantic and iconic…it’s the upkeep that’s the problem,” he joked, which Struss can certainly attest to. The Polish beauty is no doubt thrilled to be off the bleach bandwagon—for the time being, at least.

Photo: Luca Cannonieri /

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