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July 23 2014

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Breaking: Madonna, Marni Get Into The Fragrance Game

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We’re taking a quick break from our backstage beauty duties to bring you some good tidings from the perfume world: Marni has just inked a deal with Estée Lauder, which will assume fragrance licenses for Consuelo Castiglioni’s quirky Italian house effective immediately. The first scent won’t bow until next year, but you better believe we’ll be waiting with bated breath until then; if Castiglioni’s beauty aptitude is anywhere near her prowess with prints and fashion-meets-art shapes and textures, her forthcoming flacon will be among our favorites for Fall 2012. It will have some stiff competition in the form of a rumored scent from Madonna, though, as the Material Girl is reportedly in talks to launch a signature scent with Coty. Seeing as how Coty basically owns the celebrity and designer fragrance game, producing scents for Beyoncé, Marc Jacobs, and Balenciaga among a slew of others, eau de Madge will no doubt impress, so stay tuned. Now, back to the trenches. [WWD]

Photo: Jason Merritt / Getty Images; Yannis Vlamos / GoRunway.com

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