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August 28 2014

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Erdem, The Haircare Line

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We can pinpoint the first time we stopped clicking through our Style.com slideshow, gasped, and made an “I need that” mental note about an Erdem Moralioglu collection. It was the designer’s Spring 2009 show, replete with all of its lacy loveliness and Edwardian collars, that made us fast—and resilient—fans (looks 12 and 18 at yesterday’s Spring show elicited the same reaction, albeit in person). Spring ’09 was an a-ha moment for Charles Worthington, too, apparently, as that was the British hair hero’s first show with the designer—a collaboration that’s now in its fifth season. Worthington promptly enlisted Moralioglu to help create his well-loved Frontrow collection, which launched in the U.K. two years ago and which we were introduced to for the first time backstage yesterday. It includes standouts like the Refresh & Revive Dry Shampoo, Rough & Tousled Salt Spray, and the Soft & Smooth Dry Conditioner, a unique product that can revamp any day-old style. Most impressive, though, is a clever packaging gimmick that’s sure to impress Americans when the line hits the U.S. next year: Each bottle contains a peel-back label that reveals an Erdem-designed print underneath. It’s not one of his off-the-shoulder, pleated dresses, of course, but it’s still pretty neat.

Photo: Courtesy of Charles Worthington

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