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April 17 2014

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Jessica Simpson Hawks More Wares; Taylor Swift Is Wonderstruck; And More…

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BeachMint.com is brand-building. First the online retail destination debuted JewelMint.com, a collection of affordable baubles designed by Kate Bosworth and her stylist, then Mary-Kate Olsen’s collection of T-shirts for StyleMint.com went live. On October 1, BeautyMint.com will join its predecessors, offering up anti-aging skincare products backed by celebrity aesthetician Nerida Joy and Jessica Simpson. [WWD]

Taylor Swift’s ads for her debut signature scent, Wonderstruck, are out and currently raking in the “likes” on Facebook. In case you were wondering, the curly girl says “no” to the blow-dryer, keeping her signature waves intact for the print visuals. [Fashion Etc.]

Another, somewhat less likely crooner is also getting in on the fragrance game: That would be Julian Casablancas—the Strokes frontman stars in new adds for Azzaro’s latest men’s offering. [Consequence of Sound]

Youve seen the Rosie Huntington-Whiteley images, and now that Burberry Body has finally landed on shelves, the house’s designer is speaking out about the impetus for the new fragrance: “We wanted to develop something that really epitomized the DNA and the spirit of the iconic Burberry trench coat,” says Christopher Bailey, referencing the “different sides” of the iconic outerwear that have now been reinterpreted through scent. “Sometimes it makes you feel sexy, sometimes it makes you feel confident, other times it makes you feel protected.” [T]

Photo: Courtesy of Elizabeth Arden

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