September 1 2014

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Orlando Pita Parties Like It’s 1976, Backstage At Doo.Ri


Orlando Pita is a fashion week legend. He’s been a backstage regular for over a decade and even appeared in an episode of Sex and the City (the one where Carrie trips on the runway in a pair of hot pants, for the aficionados among you). His work speaks for itself, which is presumably why he doesn’t limit himself to sponsorship from one specific brand; he uses what he wants, when it’s the best product for the job. Whatever those products happen to be subsequently become extremely interesting to us. Yesterday at Doo.Ri, it was a selection from New York-based haircare line 1976. “I like it,” Pita said matter-of-factly, describing the brand’s Amazonian Styling Spray, Trash It Workable Shaping Spray, and Hold It Hairspray, with which he created a series of side-parted, textured ponytails with a soft outline of deliberate fly-aways. “The style is very in line with the collection,” Pita noted. “It’s structured at some points, flowy at others.”

Also on hand was 1976 co-founder Jerry Chee. A stylist with over 20 years of coiffing under his belt, Chee launched his all-natural line peppered with ingredients from the Amazon rain forest last year as something of a retirement plan. “I’m tired,” Chee joked. “I’m not on the floor anymore.” Making its NYFW debut this week, the 25-piece professional range will also be in action backstage at Elie Tahari and Robert Geller. When asked why he decided to join up with the fash pack for Spring 2012, Chee pointed out that the products are really for stylists. “It’s for them to introduce to the market.” Consider us well acquainted.

Photo: Luciano Fileti

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