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April 17 2014

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The Alexander Wang Girl Takes A Dip For Spring

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“You already know the parameters,” Redken creative consultant Guido Palau said backstage at Alexander Wang, referring to the quintessential Alexander Wang girl. “She’s ‘downtown’ or she’s done her hair herself,” he elaborated, highlighting the beauty elements that remain a constant in the Wang archetype. For Spring, Palau added a new “devil-may-care attitude” to the equation in the form of a wet look—make that soaking wet. Saturated strands are becoming an early beauty trend here in New York, turning up at BCBG, Prabal Gurung, Helmut Lang, and just this morning at Victoria Beckham (more on that in a bit). And so it went at Wang, where the sporty inspirations of choice were car racing and motocross. Prepping hair with Redken’s Full Frame 07 All-Over Volumizing Mousse, Palau coated locks from roots to ends before creating a messy center part and rough-drying. Redken’s new All Soft Argan-6 Multi-Care Oil imparted a high-shine aftereffect.

Makeup artist Diane Kendal also took a page out of the Wang beauty book, in which clean skin, greasy eyes, and strong brows are always part of the plotline. “Urban nineties” is how Kendal described the well-moisturized skin she accessorized with MAC’s Eye Kohl in Smolder. As a final touch, Kendal applied MAC Gloss Texture to the center of lids to bring a sense of the dewy and damp to models’ complexions.

There was one totally new beauty element on display yesterday, though, in the form of Alexander Wang’s three-piece nail selection for Sally Hansen. Available in April, the varnishes include Oxblood, a dark bordeaux; Petrol, a steely blue; and Parchment, a sheer cream that was lacquered onto tips for a polished but barely-there finish.

Photo: Luca Cannonieri / GoRunway.com

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