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Benefit Lets The Bright One In

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It’s been a big year for Benefit Cosmetics. In addition to branching out into skincare with a full-scale line of cleansers, toners, moisturizers, and mists, the San Francisco-based brand recently opened its first New York flagship, replete with a museum-style installation that showcases the original bottle of its storied Benetint, the universal lip and cheek stain to end all lip and cheek stains. It appears that founders Jean and Jane Ford have decided to keep the revolutionizing going through fall, with the release of Watt’s Up!, a dual-ended brightening stick that features a sponge-tip applicator on one side to help seamlessly blend the luminescent pigment on the other into a barely-there buffed finish that can be worn over or under makeup. For lovers of Benefit’s other brighteners—High Beam, its best-selling liquid highlighter, and Girl Mets Pearl, the twist-up click stick that features a rose gold fluid—Watt’s Up is a slightly more subtle, easier-to-wield adaptation: Its cream-to-powder formula glides onto cheek and brow bones with one simple swipe. Back-of-the-cab makeup artists, this one’s for you.

Photo: Courtesy of Benefit Cosmetics

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