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July 28 2014

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Burberry Beauty’s New Counter Culture

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Burberry Beauty unveiled its first U.S. stand-alone counter at Saks back on Fashion’s Night Out in early September. Seeing as how we maintain a “below-14th Street-only” policy on FNO, we only recently managed to make it up to the Fifth Avenue location to scope out the new digs. Packed with essentials from the brand’s four major beauty categories—face, lips, body, and glow—it’s a decidedly good move for a company that’s poised to become a major player in the prestige cosmetics game. Inspired by the staple Burberry trench, the entire makeup line is meant to deliver a “natural look,” so eye shadows focus on gorgeous shades of khaki, taupe, gray, and brown, while lipsticks veer toward the tawny end of pink. It makes for a classic palette that never seems to go out of fashion, as evidenced by Burberry Beauty artistic consultant Wendy Rowe’s “back to basics” approach at Christopher Bailey’s Spring 2012 show. But Bailey and Rowe aren’t entirely opposed to pops of bright color, as evidenced by the batch of Lip Glows the duo has whipped up for the holidays. Available in three opaque shades including Ruby No. 16, Bright Plum No. 17, and Nude Glow No. 15, the emollient glosses glide on—and stay on. (They’ll hit the new counter in November.) Rowe is a big believer in multitasking makeup (she frequently blends Burberry’s Lip Cover in Nude Rose onto cheeks as well as mouths), and these glosses are similarly versatile. Ruby and Plum can double as cheek stains, while Nude Glow adds a wet shine to lids. Editor’s note: Burberry’s new Fresh Glow illuminator, which Rowe debuted during London fashion week, is a must-try. The rose-infused skin enhancer goes on sans glitter flecks and dries down almost instantly, adding an illuminating boost to any foundation.

Burberry Beauty Lip Glow, $27, available November 1 at Saks fifth Avenue.

Photo: Courtesy of Burberry Beauty

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