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July 29 2014

styledotcom "I had a 4:30 a.m. call time, my makeup artist took one look at me & handed me an eye mask." stylem.ag/1zqb1LN pic.twitter.com/VaeQ2TYM3b

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First Look: Wong Kar-wai X Shu Uemura

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Shu Uemura has done many artistic collaborations over the years—there was the Ai Yamaguchi-designed cleansing oils back in ’94 and the floral wrapped UV Under Base Mousse dreamt up by artist Mika Ninagawa earlier this year. But its latest collab is with a slightly less likely suspect. Inspired by the fantasy of cinematic beauty, Shu Uemura has teamed up with film director Wong Kar-wai. Known for his poetic visual style—one that’s marked by rich shades, nostalgic touches, and atmospheric effects—the Hong Kong-based Wong was intrigued by the idea of telling a story through the use of color, two colors to be exact: red and blue. The result is a short film-cum-commercial called The Mask, which Wong shot exclusively for Shu Uemura and stars the Taiwanese beauty Sandrinne Pinna wearing fiery bursts of rouge set against cool strokes of lapis, all dusted with shimmery specks of gold. Seeing as how the palette was simply too beautiful to exist only for the small screen, the Japanese brand used the visual as the inspiration for its new holiday collection, which debuts online this month. The 12-piece range picks up on the same saturated colors and incandescent flecks that dance across the film—there’s the burning red lipstick that expresses the character’s hidden passion, the glow powder that casts a soft, mysterious luster over the skin, and the metallic mascara that catches the light with a three-dimensional effect. It wouldn’t be a Shu offering without a set (or two) of fabulous false eyelashes, so the brand has also created a gold-studded, sepia-toned set and another with dangling glitter that looks like ice crystals below the eyes. But we’re particularly fond of the nail polish duos, which include a deep crimson red and a haunting midnight blue paired with sparkly topcoats that add just enough dramatic bang. A mini brush set and brightening cleansing oil round out the assortment and, like the rest of the range, depict a scene from Wong’s film. To watch the plot unfold, log on to Shu Uemura‘s site on October 18—you can catch the premiere of the movie and conveniently, shop the collection.

Photo: Courtesy of Shu Uemura

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