IN Unleashes The Power Of Plants
In the increasingly oversaturated “green beauty” market, it doesn’t get more pure than Intelligent Nutrients. Aveda founder Horst Rechelbacher’s skincare and nutriceutical line uses food-grade organic ingredients and innovative bio-tech processes to utilize the best, most efficacious parts of plants for everything from face creams and belly balms to pet washes and erotic oils. Rechelbacher refers to these extracts as “the life force” of plants, which he often plucks right from the ground at the wind and solar-powered farm he operates in Osceola, Wisconsin, in search of plant stem cells—rare, highly active extracts with out-of-bounds antioxidant concentrations. For his latest trick, Rechelbacher and his crack team of eco-scientists have isolated strains of firmness-promoting edelweiss, elasticity-boosting coneflower, and skin tone-evening pennywort and converted them into a seriously potent elixir to fight the visible signs of aging. The resulting Plant Stem Cell Science Renewal Complex tightens, smooths, and softens skin while increasing collagen production. Each amber glass bottle (the better to block out oxidating UV rays with) is meant to be used twice a day and within one month of opening to maintain optimal freshness. When you slather it on, its incredibly earthy aroma only adds to the overall feeling that you’re doing something good for your skin—and yourself.