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Rare El’ements To The Hair Rut Rescue


I recently hit a haircare wall. It happens to me every so often; I’ll look into my shower only to discover that I’m uninspired by every shampoo and conditioner in there. Seeing as how I’m a firm believer in updating my haircare arsenal regularly to ensure maximum efficacy from my products, every four months I institute a total overhaul. But the bottles are still half full, you say? I say, toss them and move on—which is exactly what I did this weekend, restocking with a few old favorites as well as a new brand. I first heard about Rare El’ements from Romain Gaillard, co-founder of Odacite. Gaillard, who stocks a well-edited selection of choice, totally natural hair, fragrance, and skincare lines at his Detox Market boutique in L.A., was raving about stylist and former salon owner John Amato’s three-piece line, which was proof positive that I needed to give it a whirl. The first thing I noticed about Rare El’ements was its lush consistency. The sulfate-free shampoo is packed with African watermelon seed oil to dissolve excess sebum, so the formula can deposit its wealth of emollients, like black seed, marula, and rosehip oils, onto a freshly cleansed scalp. Then comes the conditioner, which is actually more of a daily moisture mask than a plain old cream rinse. The aromatic balm is designed to remedy weeks’ worth of styling damage in one shot with a hydrating blend of baobab and macadamia nut oil mixed with cupuacu and phulwara butters from the Amazon. If this all sounds incredibly rich, it’s because it is—yet remarkably, neither the shampoo nor the conditioner weighs hair down. Mine was almost too bouncy after my first trial run, so I resorted to an off-label use of the El’ Treatment Pre-Shampoo Hair and Scalp Treatment to give it my preferred languid, lived-in look. The elixir is meant to be used weekly, but I put a few drops of the camelina, baobab, and marula oil blend on my ends for a bit of piecey definition to much acclaim: One of my esteemed co-workers told me how “well conditioned” my hair has been looking of late—a compliment I will 100 percent take.

Photo: Courtesy of Rare El’ements

Natural Beauty