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August 31 2014

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Vanessa Bruno, Bottled

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While Vanessa Bruno channeled that classically French je ne sais quoi embodied by women like Jane Birkin at her Spring show this afternoon in Paris, she looked to her Danish roots (her mother Dorothee was a popular Scandinavian supermodel in the sixties) for her first foray into beauty. “The idea was to give off a feeling of a Hans Christian Andersen fairy tale—La Reine de Niege [The Snow Queen] in a scent,” Bruno says of her debut fragrance, a collaborative effort with Biotherm. Seeing as how L’Eau, as the rose, lily of the valley, and fir mist is called, will have a limited run in Europe from October to December, the holidays were definitely on Bruno’s mind when she was sifting through notes. “Christmas is a very important time of year in Denmark, so I tried to create a sense of freshly fallen snow, of white, of crystal—something a natural woman would wear.” (The ethereal ad campaign featuring model Sasha Pivovarova, styled by Bruno, as a tulle and crystal-encased snow angel gets that point across loud and clear). As for the perfume itself, which was created by Bernard Ellana, the nose behind recent offerings from Versace and Jil Sander, Bruno describes it as “a gentle smell.” “Personally, I don’t like heavy, imposing fragrances, and this is the opposite—a little spray in the morning gives a sense of lightness throughout the day.” There are currently no plans to bring the bottle stateside, but if you too have the holidays on the brain—your wish list, in particular—the time to reach out to altruistic friends (or remote acquaintances) across the pond is now.

Photo: Courtesy of Biotherm

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