A Chat With Brad Hunter—And A Crash Course In Biophotonic Beauty-------
When we first caught a glimpse of Brad Skincare, we found the name weirdly amusing. But what’s inside those polished black containers is no laughing matter. Since opening a flagship studio in L.A. and getting his products on shelves at Woodley & Bunny’s always ahead-of-the-game Williamsburg apothecary, the company’s founder, Brad Hunter, has been building a serious fan base among skincare devotees, with his high-tech biophotonic formulas (more on that below). Hunter, who dabbled in both real estate and retail, has working on an exclusive skincare launch for a private aircraft carrier to thank for whetting his appetite for creams and peels. Here, the man with the masks talks about violet light, changing everyone’s skin for the better, and a future that might have HSN or QVC written all over it.
So how did you get into the beauty biz in the first place?
My first gig was with Estée Lauder launching Lab Series for men. I loved working with people, helping and educating them to look and feel better. Brad Biophotonic Skincare came about through experimenting with bio-fermented plant acid blends and the super-effective results they had on changing the skin. I discovered the bio-fermentation process when looking into how these amazing extracts were created and where they came from, then I spent years accumulating information on how to keep them active and alive.
What exactly does biophotonic mean?
Biophotonic is the act of stimulating all living cells with a violet ray of light. Our violet glass bottles provide the perfect environment for keeping living cells alive and active by only allowing violet rays of light in, thus stimulating and activating the natural ingredients inside. It’s unique to any brand on the market.
Which products have been generating the most buzz with your customer base?
I have to say I myself really love the Ultra Peel. It will instantly change your skin, and with continued use the results are even greater. We also offer popular mini facials—the quick peel, pore-refining, hydrating, and signature—in the Brad studio that take 10 to 30 minutes depending on what you are looking for.
What can we expect from BRAD in the coming year?
Big growth in 2012—both internationally and domestic. I can’t let the secrets out yet, but let’s just say that Brad Biophotonic will be available on a very large platform—of television and retail.