J.Crew’s Swedish Union
J.Crew is one of the few specialty retailers that has, particularly with Jenna Lyons’ rise to the top, always managed to get it right—especially when it comes to collaborations. The company has developed a knack for sourcing pitch-perfect items from other brands, like Belstaff, Saint James, and Lulu Frost, and the latest line to be invited into the fold happens to be of the beauty variety. After launching a selection of Face Stockholm nail lacquers in store and online this summer, the Swedish line is back with a curated trio of pint-sized polishes designed for J.Crew including Hello Merlot, a rich burgundy, Top Ten, a hot pink, and Unclear, a fleshy nude. Just as with most everything else in J.Crew’s coffers, the mixing-and-matching potential seems endless.