August 22 2014

styledotcom This weekend, dare to wear mom jeans:

Subscribe to Style Magazine

Jo Malone: Bringing The Art Of Fragrance Combining To The West Village


Fresh on the heels of its brand-new boutique in New York’s Grand Central Terminal, Jo Malone’s new flagship on Bleecker Street is officially open for business. “It is the new hub of the West Village,” James Gager, Estée Lauder senior vice president and group creative director for MAC, La Mer, and Jo Malone, says of the store’s location, which is a stone’s throw away from the recently opened NARS boutique, Diptyque’s new digs, and a sprawling Marc by Marc store, as well as the new U.S. outposts of Parisian haunts Maje and Sandro. The design of the 715-square-foot space is meant to bridge the gap between English classicism and English modernity—”it’s luxurious and contemporary but has references to the classic sensibilities of the past,” Gager elaborates. “The thing l like most about the store design is that it feels like a residence,” he continues of the location’s painted cabinetry, black corbelled walls, and carpets, chairs, chandeliers, and sconces. The thing we like most about the store design? It retains the standard Jo Malone “tasting bar,” so you can try out all of your favorite scents and layer them with others to find a new favorite combination. Another bonus: The downtown address is a much more convenient place for us to pick up Jo Malone’s new, limited-edition Roasted Chestnut candle, which we hope to burn for hours (and hours) through the end of the holiday season.

Jo Malone, 330 Bleecker St., NYC, (212) 242-1454,