September 3 2014

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Shu Uemura Strikes Oil—Again


With the invention of his original face-cleansing oil back in the fifties, the late, great Hollywood makeup artist Shu Uemura championed a simple but radical complexion concept: “Oil removes oil.” He subsequently revolutionized the way screen stars washed off all that greasy pancake makeup without stripping the skin of moisture or clogging pores. More than half a century later, Mr. Uemura’s namesake brand is making history again with the launch of its first-ever cleansing oil for hair. The Cleansing Oil Shampoo Gentle Radiance Cleanser is a mild wash that relies on foaming oils to remove buildup on the hair shaft and a rare, onsen-inspired ferment captured from deep-sea hot springs to draw out impurities and rebalance the scalp. Like its predecessor, it also has a lovely yuzu scent. While the shampoo is formulated for all hair types, it’s especially miraculous for those with fine, limp, and flat hair. Skeptics who might think lathering greasy strands with an oil-based shampoo is a bad-hair-day waiting to happen, think again: It left our second-day-old, thin-as-thread hair shockingly voluminous and shiny after just one use. Plus the paraben- and silicone-free formula is genius for preserving the life of highlights. The only thing missing is a coordinating conditioner.

Photo: Courtesy of Shu Uemura

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