July 30 2014

styledotcom "In New York, you can be whoever you want to be. In New York, you can dream." - @KarenElson_

Subscribe to Style Magazine

Barbie Gets On The Ombré Dip-Dye Bandwagon


After cornering the market on dip-dye jobs and pastel-colored streaks across the U.K., Bleach London’s Alex Brownsell secured a fashionable New York fan base in September when she set up a pop-up shop at Milk Studios during the Spring shows. For her next trick, Brownsell is working with the original fashion icon: Barbie. Inspired by Mattel’s new Barbie Design Printables, an online program that lets you sketch your own patterns and then print them out directly onto hair extensions (the kit comes with 16 extensions for you and 6 for Barbie herself), Brownsell has created eight designs to showcase her color-combining skills—and the sheer fun of the program. Brownsell got her talented staff in on the digital dye jobs as well; their original creations are being posted in daily increments on a dedicated Tumblr set up for the occasion. So far, we’re partial to colorist Grace Clayton’s Rude Riri, which features strands that are red at the roots and spotted through the lengths in homage to what the 21-year-old calls “East London Rihanna.” Into it—and presumably, the beauty-inclined arts and crafts lover on your holiday gift list will be, too.

Photo: Courtesy of Bleach London

Beauty Insider