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July 30 2014

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Benefit Stands By The Power Of Powder

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Benefit’s Box-O-Powders are the stuff of legend. Since launching Hoola, a matte pressed bronzer that was the first of the series, back in 2001, the San Francisco-based beauty giant has slowly rolled out a collection of seven similarly packaged complexion enhancers, including celebrity favorite Dandelion—a pink-tinged finishing powder—and CORALista—which is so popular, a stack of all the animal-print boxes of rose-hued pigments sold in a single day would be as tall as Rio de Janeiro’s iconic Cristo Redentor statue. True story! This coming Monday, Benefit will introduce the latest member of the Box-O-Powder family in a one-day-only flash sale on Benefitcosmetics.com, Sephora.com, Ulta.com and Bloomingdales.com. Hervana, as the new four-colored orchid blossom blush is called, comes housed in a package adorned with heavenly images of clouds and halos that is meant to pass along good karma with every swipe of its finely milled contents. Multitasking makeup, at its best.

Photo: Courtesy of Benefit

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