Benefit Stands By The Power Of Powder
Benefit’s Box-O-Powders are the stuff of legend. Since launching Hoola, a matte pressed bronzer that was the first of the series, back in 2001, the San Francisco-based beauty giant has slowly rolled out a collection of seven similarly packaged complexion enhancers, including celebrity favorite Dandelion—a pink-tinged finishing powder—and CORALista—which is so popular, a stack of all the animal-print boxes of rose-hued pigments sold in a single day would be as tall as Rio de Janeiro’s iconic Cristo Redentor statue. True story! This coming Monday, Benefit will introduce the latest member of the Box-O-Powder family in a one-day-only flash sale on Benefitcosmetics.com, Sephora.com, Ulta.com and Bloomingdales.com. Hervana, as the new four-colored orchid blossom blush is called, comes housed in a package adorned with heavenly images of clouds and halos that is meant to pass along good karma with every swipe of its finely milled contents. Multitasking makeup, at its best.